IMASUS
Side A · Appreciate + Breathe
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The method

The Loom

An Imagineering framework for complex sustainability challenges.

The Loom — Imagineering framework diagram showing materials, modules and challenges woven through phases A Appreciating, B Breathing, C Creating and D Developing.
A
Appreciate
Inspiration
Begin with what already works, matters and gives people energy.
B
Breathe
Inspiration
Step back, map the system and see where change could have leverage.
C
Create
Ideation
Reframe the challenge into a compelling direction people can rally around.
D
Develop
Implementation
Turn the vision into a clear proposal, ready to test, share and improve.
A · Today's challenge

The challenge on the table

Material C2

How might we recover value from post-industrial textile waste?

Off-cuts, selvedges, yarn waste, and rejected lots produced during manufacturing — how can their material value be captured before it becomes post-consumer waste?

app.imasus.eu/challenges
B · Map the system

System frame

Draw or write directly on the rings.

Challenge Actors Structural forces
① Actors — decide · influence · are affected · are missing
② Structural forces — regulation · economy · culture · technology
③ Leverage points — where a small shift could ripple outward
imasus.eu · app.imasus.eu · NEB Festival Brussels 2026
Erasmus+ KA220 · Munkun · Lottozero · ECHN · INMA
IMASUS
Side B · Create + Develop
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C · Creative Tension Engine

Reframe the engine

A reframing that gives people energy and pulls them in — not a solution.

Name

A phrase people remember.

e.g. "Fashion Changes Here"

Promise

What becomes possible for people in the system.

e.g. "Designers know end-of-life from day one"

Principle

A simple rule anyone could follow on their own.

e.g. "Material speaks of its future from day one"

D · Test it + commit to one action

One real next step

Pick one lens
What does this lens reveal?
One action · concrete · in two weeks

Not a goal. Not a project. Something you will actually do.

Continue with IMASUS

The open toolkit

Scan and explore — materials, modules, the app.

  • Materials Library 40+ materials · SEM micrographs · CSIC / INMA
  • Training Modules Zero Waste · Recyclability · Modularity · Longevity
  • Challenge Cards The full deck of industry tensions
  • Open source github.com/Munkun-Estudio/imasus-app
QR code — opens app.imasus.eu
app.imasus.eu