IMASUS
NEW EUROPEAN BAUHAUS FESTIVAL · 2026 Imagineering Sustainability — Erasmus+
The Imagineering Framework

The Loom

The Loom is a practical framework for working with complex sustainability challenges. Inspired by Diane Nijs' Imagineering approach, it helps teams move from scattered facts and tensions to a shared vision, then into a concrete proposal people can build on.

A
Appreciating
Inspiration
Begin with what already works, matters and gives people energy.
B
Breathing
Inspiration
Step back, map the system and see where change could have leverage.
C
Creating
Ideation
Reframe the challenge into a compelling direction people can rally around.
D
Developing
Implementation
Turn the vision into a clear proposal, ready to test, share and improve.
The Loom — Imagineering framework diagram showing Materials Database, Training Modules and Challenge Cards woven through phases A Appreciating, B Breathing, C Creating, D Developing into shared outputs.
The Engine Creative Tension Engine

Not a problem statement or a solution: a reframing that gives people energy and pulls them toward change.

Name
A phrase people remember.
Promise
What becomes possible.
Principle
A simple rule for decisions.
Funded by the European Union Erasmus+ KA220-VET project “IMASUS: Imagineering Sustainable Fashion”
Grant Agreement No.: 2024-1-ES01-KA220-VET-000257495
Funded by the European Union
Project partnersMunkun · Lottozero · ECHN · INMA
Project websitewww.imasus.eu